Odborné informácie. Online.

Marketing Online Resources in the Academic Library

Tento bezplatný webinář je určen lékařským knihovnám.
This webinar will focus on how to approach promoting e-Resources. The occasional tweet and poster is not enough to truly market our resources to students and academics: how do we move beyond this to frame messages so they have the most impact? What actually matters to our audiences? Which channels should we use? The purpose of this session is to break marketing down into easily manageable chunks, and enable you to prioritise what to do next when it comes to communicating the value of your resources.

Lektorem je Ned Potter, autor publikace The Library Marketing Toolkit.
Twitter: @ned_potter

Webinář bude probíhat přímo ve vašem internetovém prohlížeči a pro přenos zvuku postačí, abyste měli k počítači připojené reproduktory nebo sluchátka.

Mohlo by se hodit:

• Ovid Marketing materials
• Librarian Toolkit
• Ovid Online Training